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Original reviews of software are written by the users themselves who have had their own experiences with the software. They contain both the good and the bad, and can be an excellent source of information for other software shoppers. However, it is important to know where reviewers’ experiences originate from and what the goal of the software they are reviewing is. Incorrect reviews can arise for many reasons, ranging from genuine joy and balanced experiences to shady motivations.

To ensure the credibility of reviews, all reviews are subject to the following reviews are subject to the following checks:

Identity Check – Every review is screened for indicators, such as the name, job title, and email address, to verify that it was written by a real person. If the reviewer cannot be verified, the review will not be published. Conflict of Interest Verify if the reviewer is in any way associated with the vendor being reviewed, or they are a direct competitor, their review will not be published.

For clients, the exact verification and quality control processes apply to all reviews, regardless of their rating or the product being reviewed. This assures that all reviews are treated equally and without bias.

Vendors should respond to all reviews – even those with low ratings as ios antivirus review this is an excellent opportunity to demonstrate that they respect their customers and are willing to listen. Vendors should not try to influence reviews by incorporating the clause of non-disparagement in their contracts with customers, as this is against federal laws.